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14th National Wine Week arrives in...

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An altogether bigger & better wine sampling experience…

The 14th National Wine Week

+ 7th Get Wine Wise

November 24th – 30th 2025

A unique sponsored wine sampling & promotional experience! 

Plus Win a Week’s Worth of Wine competition & 
NEW Consumer Wine Awards

14th National Wine Week campaign summary - 5 key activational areas

  • 1. Live experiential RoadShow wine sampling

    • 10 days heavily branded 'Get Wine Wise' wine tasting RoadShows at major Food Festivals & Festive Fayres featuring indvidual sponsor pods.
    • Overall reach 150k direct engagement with 105k
    • Up to 15k perfect-serve wine tasting samples per sponsor
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  • 2. Media - Radio / Print / On-line

    • Print/on-line; campaign & sponsor editorial + sponsor branded competitions; average coverage 50 million
    • Radio campaign editorial & competitions; average 6 million coverage
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  • 3. Social/web

    • Branded social pages with sponsor posts - Facebook / Twitter / Instagram - interactions 100k
    • Branded campaign website - nationlwineweek.co.uk, inc. sponsor pages – 60k usv’s
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  • 4. Win a Week's Worth of Wine competition

    • Major media competition Win a Week's Worth of Wine, 100's of unique 7-bottle wine cases to be won in the key pre-Christmas period.

  • 5. NEW Consumer Wine Wise Awards

    • A new consumer Get Wine Wise Awards event with consumers being able to vote at the RoadShows and on-line for their favourite wines

  • Branding, Share of Voice & Activation

    • Hi-impact branding & equal share of voice for all sponsors
      • Full campaign activation, fully all-inclusive sponsor cost + no call on brands resources
      • Up to 8 exclusive country/varietal/type wines sponsor categories available + exclusive Retailer

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £2 million
    • Individual, exclusive sponsor category cost, less than < 0.9% of campaign value

Wine categories we’d love to fill in November 2025...

Wine – Countries

 

Old World
England
France
Germany
Greece
Italy
Portugal
Spain
Other European<br>

New World
Argentina
Australia
California
Chile
New Zealand
South Africa
Other US

Wine – Types

Still
Sparkling
Fruit Infused / Spirit infused
Lo-no alcohol
Canned

Plus a Retail partner

Join us on a Wine
promotional journey

14th National Wine Week + Get Wine Wise

November 24th – 30th 2025

Sponsorship

The 14th National Wine Week 2025 has exclusive country & varietal categories, for more info: Sponsorship info email

Media

Find about more about the National Wine Week and it aims & objectives below
or call 020 3872 2573
Media info email

Together Is Better in 2025/26

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

June 2nd - July 31st 2025

23rd Gastro Alfresco –
Alfresco eating & entertaining

February 2026

5th Dinner To Dine For -
Big Night In & Meal-treat

November 24th - 30th 2025

14th National Wine Week + 7th Get Wine Wise – Wine Education

March 2026

5th It's Lunchtime –
Brunch & Lunch

May 25th - 31st 2026

30th National BBQ Week -
BBQ & Gastro-grilling

December 1st - 7th 2025

1st Mixorama –
At-home cocktails

April 2026

4th A Better Breakfast + National Deskfast Day – Breakfast

August 2026

1st Free From Fortnight –
Free-from & Plant-based

January 2026

1st Come Diet With Us –
Dietary & Weight-loss

May 2026

3rd BeerathoN –
Ales / Beers / Ciders

Facebook-f Twitter Instagram
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Grocerama – Multi Award-winning, multi-brand, multi-channel grocery campaigns – www.grocerama.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email