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13th National Wine Week arrives in...

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An altogether bigger & better wine sampling experience…

The 13th National Wine Week

+ 6th Get Wine Wise

November 25th – December 8th

A unique sponsored wine sampling & promotional experience!

13th National Wine Week campaign summary - 5 key activational areas

  • 1. Live experiential RoadShow tasting

    • Heavily branded Get Wine Wise tasting RoadShow at major Food Festivals / Festive Fayres, with resident Sommelier
    • Overall reach 150k, direct engagement 105k
    • Minimum 15k individual brand tasting samples per sponsor

  • 2. Media - Radio / Print / On-line

    • Print/on-line; campaign & sponsor editorial + sponsor branded competitions; average coverage 50 million
    • Radio campaign editorial & competitions; average 6 million coverage
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  • 3. Social/web

    • Branded social pages with sponsor posts - Facebook / Twitter / Instagram - interactions 100k
    • Branded campaign website - nationlwineweek.co.uk, inc. sponsor pages – 60k usv’s
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  • 4. Promotional & Trade support

    • Celebrity wine expert as campaign spokesperson
    • Downloadable sponsor branded link saves & coupons
    • Sponsor branded PoS - direct & downloadable
    • Win a Week of Wine competition- cases of wine to be won!
NWW Week of Wine

  • 5. Get Wine Wise Rated Wines

    • Option to enter wines for National Wine Week consumer tasting panel to gain Wine Wise Rated Rated Wine recognition.

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Country or Type Wine categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £2.1 million
    • Individual, exclusive sponsor catgeory cost, less than <0.8 of campaign value

Wine categories we’d love to fill in November 2024...

Wine – Countries

 

Old World
England
France
Germany
Greece
Italy
Portugal
Spain
Other European<br>

New World
Argentina
Australia
California
Chile
New Zealand
South Africa
Other US

Wine – Types

Still
Sparkling
Fruit Infused / Spirit infused
Lo-no alcohol
Canned

Plus a Retail partner

Join us on a Wine
promotional journey

13th National Wine Week + Get Wine Wise

Nov 25th– Dec 8th 2024

Sponsorship

The 13th National Wine Week 2024 has exclusive country & varietal categories, for more info:
Sponsorship info email

Media

Find about more about the National Wine Week and it aims & objectives below
or call 020 3872 2573
Media info email

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

November 25th- December 8th 2024

13th National Wine Week + 6th Get Wine Wise – Wine Education

April/May 2025

5th It's Lunchtime –
Brunch & Lunch

November 25th - December 8th 2024

1st Mixorama –
At-home cocktails

May 26th - June 1st 2025

28th National BBQ Week -
BBQ & Gastro-grilling

April 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

June 2nd - August 3rd 2025

23rd Gastro Alfresco –
Alfresco eating & entertaining

April/May 2025

1st Free From Fortnight –
Free-from & Plant-based

September 2025

5th Dinner To Dine For -
Big Night In & Meal-treat

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Grocery Gurus logo
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email