12^th National Wine Week arrives in...

00Days
00Hours
00Min
00Sec

An altogether better wine educational experience…

The 12^th National Wine Week

+ 6^th Get Wine Wise

November 20^th – 26^th 2023

Now evolving into an altogether better, sponsored wine promotional experience!

The UK's leading wine information event!

Moving from a generic to sponsored event in November 2023, a changed wine format reflecting changed times

Wine is a dynamic market worth around £5.5 billion and growing at +2.7% YoY and whilst benefitting from the Covid crisis, has then been impacted by the Cost of Living crisis! So the evolution from generic to sponsored for our 12th National Wine Week will further stimulate growth by helping consumers become more wine wise and will be broadly based on our existing multi award-winning, proven promotional format; a multi-channel event covering experiential sampling RoadShows, major media, social, on-line and promotional activity & trade support.

Featuring 5 key activational areas, including Live experiential wine tasting, plus full support!

Campaign summary for 12th National Wine Week - November 2023

Live RoadShow wine tasting

7 days experiential RoadShow tasting at major Food Festivals /Festive Fayres, reach 125k + 15k tasting samples

Media

Print, on-line & Radio; 250 pieces – campaign editorial + branded competitions - coverage 61m

Social/web

Campaign & branded social interactions, target 100k + campaign website, 60k usv’s

Promotional &
Trade support

Downloadable sponsor branded coupons & sponsor branded PoS + Win a
Week of Wine

Wine Wise
Rated Wines

Brand/varietal wine recognition registration platform

Branding, SoV & Activation

Hi-impact Branding & equal Share of Voice for all sponsors

Full activation, no call on sponsor resources

Wine categories

Up to 8 exclusive wine categories - Country & Varietal/type

Fully integrated multi-brand, multi-channel campaign

Overall campaign value, approx; £1.5m

Cost of exclusive category sponsorship <1% campaign value

5 key activational areas

Wine categories we’d love to fill in November 2023...

Wine – Countries

Argentina
Australia
California
Chile
France
Germany

Italy
New Zealand
South Africa
Spain
Other European
Other US

Wine – Types

Still
Sparkling
Fruit Infused / Spirit infused
Lo-no alcohol
Canned

Plus a Retail partner

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.

Join us on a Wine
promotional journey

12^th National Wine Week + Get Wine Wise

November 20^th– 26^th 2023

Sponsorship

The 12^th National Wine Week 2023 has exclusive country & varietal categories, for more info:
Sponsorship info email

Media

Find about more about the National Wine Week and it aims & objectives here:
Media info email

Together Is Better in 2023

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

We live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Our Together Is Better category or occasion based grocery experiences bring together synergistic brands within an integrated experiential, & media/social promotional event, creating much greater shopper engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activities!

2023 campaigns

Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns – www.grocerygurus.co.uk