13th National Wine Week arrives in...

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An altogether better wine educational experience…

The 13th National Wine Week

+ 6th Get Wine Wise

November 25th – December 1st 2024

Evolving in 2024 into an altogether better,  sponsored wine promotional experience!

News Flash: this year’s 12th National Wine Week opens in

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The UK's leading wine information event!

Moving from a generic to sponsored event in November 2024, a changed wine format reflecting changed times

Wine is a dynamic market worth around £5.5 billion and growing at +2.7% YoY. So the evolution from generic to sponsored for the 13th National Wine Week will help consumers become more wine wise. National Wine Week will include experiential sampling RoadShows, major media, social, on-line and promotional activity & trade support.  

Featuring 5 key activational areas, including Live experiential wine tasting, plus full support!

13th National Wine Week campaign summary - 5 key activational areas

  • 1. Live experiential RoadShow tasting

    • Heavily branded Get Wine Wise tasting RoadShow, 7 days at major Food Festivals / Festive Fayres, with resident Sommelier
    • Overall reach 125k, direct engagement 95k
    • Up to 15k individual brand tasting samples per sponsor
Wine tasting

  • 2. Media - Radio / Print / On-line

    • Print/on-line; 100 pieces campaign & sponsor editorial + 110+ sponsor branded competitions; coverage 50 million
    • Radio campaign editorial & competitions across 40 stations; average 6 million coverage
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  • 3. Social/web

    • Branded social pages with sponsor posts - Facebook / Twitter / Instagram - interactions 100k
    • Branded campaign website - nationlwineweek.co.uk, inc. sponsor pages – 60k usv’s
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  • 4. Promotional & Trade support

    • Celebrity wine expert as campaign spokesperson
    • Downloadable sponsor branded link saves & coupons
    • Sponsor branded PoS - direct & downloadable
    • Win a Week of Wine competition- 100 cases of wine to be won!
NWW Week of Wine

  • 5. Get Wine Wise Rated Wines

    • Option to enter wines for National Wine Week consumer tasting panel to gain Wine Wise Rated Rated Wine recognition.

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Country or Type Wine categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £2.1 million
    • Individual, exclusive sponsor catgeory cost, less than <0.8 of campaign value

Wine categories we’d love to fill in November 2024...

Wine – Countries

 

Argentina
Australia
California
Chile
France
Germany

Italy
New Zealand
South Africa
Spain
Other European
Other US

Wine – Types

Still
Sparkling
Fruit Infused / Spirit infused
Lo-no alcohol
Canned

Plus a Retail partner

Join us on a Wine
promotional journey

13th National Wine Week + Get Wine Wise

Nov 25th– Dec 1st 2023

Sponsorship

The 13th National Wine Week 2024 has exclusive country & varietal categories, for more info:
Sponsorship info email

Media

Find about more about the National Wine Week and it aims & objectives here:
Media info email

Together Is Better in 2024

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:
2024 campaigns

February 12th - 25th 2024

5th Dinner To Dine For -
Big Night In & Meal-treat

June 17th - July 21st 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

March 11th - 24th 2024

4th A Better Breakfast + National Deskfast Day – Breakfast

September 9th - 22nd 2024

5th It's Lunchtime –
Brunch & Lunch

April 8th - 21st 2024

1st Free From Fortnight –
Free-from & Plant-based

November 25th- December 1st 2024

13th National Wine Week + 6th Get Wine Wise – Wine Education

May 27th - June 2nd 2024

28th National BBQ Week -
BBQ & Gastro-grilling

December 2nd - 8th 2024

1st Mixorama –
At-home cocktails

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Grocery Gurus logo
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email