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Helping consumers become more wine wise & boosting wine sales pre-Christmas!

Wine is a dynamic market worth around £5.1 billion and growing at 2.7 YoY*, however the health lobby, tax hikes, changing consumer lifestyles & attitudes, especially amongst Millennials and of course the major social & economic effects of the Covid pandemic have all had an impact. Although still powering ahead with sparkling, fruit flavoured, lower ABV’s & canned, wine perceptions and consumption has undergone major change, which is why the market and the nation continues to need a National Wine Week to help educate and refocus!

*Source The Grocer – Kantar – 2020

November 16th - 22nd 2020

9th National Wine Week
Get Wine Wise

Grocery Gurus are the market-leading, multi award-winning grocery promotional marketers and 2020 will be the 9th year of UK’s National Wine Week which has now evolved from a generic to a sponsored event.

A natural evolution from a generic to a sponsored event!

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An altogether better wine experience…

Find out more & secure your brand’s participation here!

FIND OUT MORE

9th National Wine Week
Get Wine Wise

November 16th - 22nd 2020

A well-established Wine & Sparkling category specific multi-brand, multi-channel campaign with 5 key activational areas!

The UK's leading wine educational event!

Now moving from a generic to sponsored event, a changed wine format reflecting changed times

Wine remains a key category and has possibly benefited from the ongoing Covid crisis so, with the evolution from generic to sponsored our 9th National Wine Week will further stimulate growth by helping consumers become more wine wise and will be broadly based on our existing multi award-winning, proven promotional format, but in line with the ongoing effects of the Covid pandemic, a changed emphasis; a multi-channel event covering major media, social, on-line and promotional activity & trade support, plus social-sampling & virtual experiential. 

The campaign - November 16th - 22nd

Summary

Virtual experiential + sampling

Live streamed interactive brand experiential + up to 10k individual brand coupons via Grocery Gratis Social-sampling

Media

Radio, print & on-line; 445 pieces – campaign editorial + branded competitions - coverage 71m

Social/web

Campaign & branded social interactions, target 200k + campaign website, 80k usv’s

Promotional &
Trade support

Downloadable sponsor branded coupons & sponsor branded PoS + Win a Week of Wine

Wine Wise
Rated Wines

Brand/varietal wine recognition registration platform

Branding, SoV
& Activation

Hi-impact Branding & equal Share of Voice for all sponsors

Full activation, no call on sponsor resources

Wine categories

Up to 8 exclusive wine categories - Country & Varietal/type

Fully integrated multi-brand, multi-channel campaign

Overall campaign value, approx; £1.27m

Cost of exclusive category sponsorship <1% campaign value

5 key activational areas

  • 1. Virtual live experiential & sampling

    • Live streamed sponsor brand experiential events through ON24, featuring virtual gallery, with large interactive consumer wine tasting panel for sponsor varietals, moderated by leading celebrity wine expert, inc. Q&A sessions and dedicated brand feedback/research options.
    • Social-sampling via Grocery Gratis Wine Wise programme – delivering up to 10k branded wine coupons or samples.
    • Overall reach 100k wine consumers and directly engaging with up to 75k

  • 2. Media - Radio / Print / On-line

    • Print/on-line; 95 pieces wcampaign & sponsor editorial + 110+ sponsor branded competitions; coverage 50 million
    • Radio campaign editorial across 150 stations; average 11 million coverage
    • Radio/on-line sponsor branded competitions across 80-100 stations/sites - coverage approx. 10 millon, average 200-250 entrants

  • 3. Social/web

    • Branded social pages with sponsor posts - Facebook / Twitter / Instagram - interactions 200k
    • Branded campaign website - nationlwineweek.co.uk, inc. sponsor pages – 80k usv’s

  • 4. Promotional & Trade support

    • Celebrity wine expert as campaign spokesperson
    • Downloadable sponsor branded link saves & coupons
    • Sponsor branded PoS - direct & downloadable
    • Win a Week of Wine competition

  • 5. Rated Wines

    • Option to enter wines for National Wine Week consumer tasting panel to gain Wine Wise Rated Rated Wine recognition.

Wine categories we’d love to fill…

Wine – Countries

 

Argentina
Australia
California
Chile
France
Germany

Italy
New Zealand
South Africa
Spain
Other European
Other US

Wine – Types

 

Still
Sparkling
Fruit Infused
Spirit infused
Lo-no alcohol
Canned

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.

National Wine Week is a fully sustainable campaign

Together Is Better

targeted campaigns covering most
major grocery occasions or categories

2 campaigns remaining in 2020 with 10 campaigns in 20212

We live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Running through the remainder of 2020 and into 2021, our category or occasion based grocery experiences bring together synergistic brands within an integrated experiential, & media/social promotional event, creating much greater shopper engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activities!

Remaining campaigns in

2020

November 16th - 22nd

9th National Wine Week –
Wine education

November 30th - December 6th

1st Mixorama -
At-home cocktails

Campaigns in

2021

February 5th - 21st

5th Dinner To Dine For -
Big Night In

March 1st - 21st

5th A Better Breakfast + National Deskfast Day – Breakfast

April 12th - 25th

1st Free From Fortnight – Free-from
& Well-being

May 31st - June 6th

25th National BBQ Week – BBQ

June 14th - July 11th

21st Gastro Alfresco – Alfresco eating & entertaining

July 26th - August 8th

1st Veggietopia + Flexitaria -
Vegetarian/Vegan/Flexitarian

September 7th - 20th

5th It's Lunchtime – Lunch

October 5th - 18th

3rd BeerathoN – Ales/Beers/Ciders

November 1st - Nov. 14th

4th Get Wine Wise + 10th National Wine Week – Wine Education

Nov. 22nd - Dec. 5th

2nd Mixorama – At-home cocktails

Altogether better experiences…

Fully sustainable campaigns

All of our campaigns are now fully sustainable with each campaign also contributing to & supporting environmental & social charities to help protect people and the planet

Join us on a Wine promotional journey

9th National Wine Week – Get Wine Wise

November 16th – 22nd 2020

Sponsorship

I’d like to find out more, please send the campaign deck & options
National Wine Week has exclusive country & varietal categories, reserve yours now

Media

please contact me with press info

Find about more about the 9th National Wine Week and it aims & objectives
For Sponsorship or Media info contact:
  • Grocery Gurus Ltd / National Wine Week 86-90 Paul Street, Hoxton, London EC2A 4NE
  • 020 3872 2523

Sponsorship: Sponsorship email

Media: Media info email

Website: www.grocerygurus.co.uk

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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email