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*Source The Grocer – Kantar – 2020
Find out more & secure your brand’s participation here!
A well-established Wine & Sparkling category specific multi-brand, multi-channel campaign with 5 key activational areas!
Wine remains a key category and has possibly benefited from the ongoing Covid crisis so, with the evolution from generic to sponsored our 9th National Wine Week will further stimulate growth by helping consumers become more wine wise and will be broadly based on our existing multi award-winning, proven promotional format, but in line with the ongoing effects of the Covid pandemic, a changed emphasis; a multi-channel event covering major media, social, on-line and promotional activity & trade support, plus social-sampling & virtual experiential. Plus, should life return to ‘near-normal’ we will be offering an experiential add-on option.
Live streamed interactive brand experiential + up to 10k individual brand coupons / samples through Grocery Gratis
Radio, print & on-line; 465 pieces – campaign editorial + branded competitions - coverage 86m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Downloadable sponsor branded coupons & sponsor branded PoS + Win a Week of Wine
Brand/varietal wine recognition registration platform
Overall value £1.2m
Country & Varietal
Virtual live experiential & sampling
Media - Radio / Print / On-line
Social/web
Promotional & Trade support
Rated Wines
Live Experiential
Dependent upon the latest national Covid status, option to add-on up to 4 National Wine Week Wine-bar RoadShow days at mainline stations & Foodie Festivals (subject to availability) - Reach 150k / Direct engagement 100k
Argentina
Australia
California
Chile
France
Germany
Italy
New Zealand
South Africa
Spain
Other European
Other US
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
We live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running through the remainder of 2020 and into 2021, our category or occasion based grocery experiences bring together synergistic brands within an integrated experiential, & media/social promotional event, creating much greater shopper engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activities!
1st Free From Fortnight -
Free-from & Well-being
9th National Wine Week –
Wine education
1st Mixorama -
At-home cocktails
5th Dinner To Dine For -
Big Night In
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Veggietopia + Flexitaria -
Vegetarian/Vegan/Flexitarian
25th National BBQ Week – BBQ
21st Gastro Alfresco – Alfresco eating & entertaining
2nd Free From Fortnight – Free-from & Well-being
5th It's Lunchtime – Lunch
3rd BeerathoN – Ales/Beers/Ciders
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama – At-home cocktails
All of our campaigns are now fully sustainable with each campaign also contributing to & supporting environmental & social charities to help protect people and the planet
November 2nd – 8th 2020
please contact me with press info
