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*Source The Grocer – Kantar – 2020
Grocery Gurus are the market-leading, multi award-winning grocery promotional marketers and 2021 will be the 10th year of UK’s National Wine Week which has now evolved from a generic to a sponsored event.
Find out more & secure your brand’s participation here!
Wine remains a key category and has possibly benefited from the ongoing Covid crisis so, with the evolution from generic to sponsored our 9th National Wine Week will further stimulate growth by helping consumers become more wine wise and will be broadly based on our existing multi award-winning, proven promotional format, but in line with the ongoing effects of the Covid pandemic, a changed emphasis; a multi-channel event covering major media, social, on-line and promotional activity & trade support, plus social-sampling & virtual experiential.
Get Wine Wise RoadShow at 3 London & 2 Regional mainline stations, reach 175k + 15k tasting samples
Live streamed interactive brand experiential + up to 10k individual brand coupons via Grocery Gratis Social-sampling
Radio, print & on-line; 445 pieces – campaign editorial + branded competitions - coverage 71m
Campaign & branded social interactions, target 200k + campaign website, 80k usv’s
Downloadable sponsor branded coupons & sponsor branded PoS + Win a Week of Wine
Brand/varietal wine recognition registration platform
Hi-impact Branding & equal Share of Voice for all sponsors
Full activation, no call on sponsor resources
Up to 8 exclusive wine categories - Country & Varietal/type
Overall campaign value, approx; £1.46m
Cost of exclusive category sponsorship <1% campaign value
1. Live experiential RoadShow tasting
2. Virtual live-streamed experiential & sampling
3. Media - Radio / Print / On-line
4. Social/web
5. Promotional & Trade support
6. Rated Wines
Argentina
Australia
California
Chile
France
Germany
Italy
New Zealand
South Africa
Spain
Other European
Other US
Still
Sparkling
Fruit Infused
Spirit infused
Lo-no alcohol
Canned
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
We live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running throughout 2021, our category or occasion based grocery experiences bring together synergistic brands within an integrated experiential, & media/social promotional event, creating much greater shopper engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activities!
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Free From Fortnight – Free-from
& Well-being
25th National BBQ Week – BBQ
21st Gastro Alfresco – Alfresco eating & entertaining
1st Veggietopia + Flexitaria -
Vegetarian/Vegan/Flexitarian
5th It's Lunchtime – Lunch
3rd BeerathoN – Ales/Beers/Ciders
5th Dinner To Dine For -
Big Night In
4th Get Wine Wise + 10th National Wine Week – Wine Education
1st Mixorama – At-home cocktails
All of our campaigns are now fully sustainable with each campaign also contributing to & supporting environmental & social charities to help protect people and the planet
10th National Wine Week – Get Wine Wise
November 8th – 21st 2021
please contact me with press info
Find about more about the 10th National Wine Week and it aims & objectives
Sponsorship: Sponsorship email
Media: Media info email
Website: www.grocerygurus.co.uk
