10th National Wine Week arrives in...
Wine is a dynamic market worth around £5.1 billion and growing at 2.7 YoY*, however the health lobby, tax hikes, changing consumer lifestyles & attitudes, especially amongst Millennials and of course the major social & economic effects of the Covid pandemic have all had an impact.
Although still powering ahead with sparkling, fruit flavoured, lower ABV’s & canned, wine perceptions and consumption has undergone major change, which is why the market continues to need a National Wine Week to help educate and refocus!
*Source The Grocer – Kantar – 2020
November 22nd – 28th 2021
Grocery Gurus are the market-leading, multi award-winning grocery promotional marketers and 2021 will be the 10th year of UK’s National Wine Week which has now evolved from a generic into a sponsored promotional sampling event.
Find out more & secure your brand’s participation here!
Wine remains a key category and has possibly benefited from the ongoing Covid crisis so, with the evolution from generic to sponsored our 9th National Wine Week will further stimulate growth by helping consumers become more wine wise and will be broadly based on our existing multi award-winning, proven promotional format, but in line with the ongoing effects of the Covid pandemic, a changed emphasis; a multi-channel event covering major media, social, on-line and promotional activity & trade support, plus social-sampling & virtual experiential.
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
We live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better category or occasion based grocery experiences bring together synergistic brands within an integrated experiential, & media/social promotional event, creating much greater shopper engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activities!
All of our campaigns are now fully sustainable with each campaign also contributing to & supporting environmental & social charities to help protect people and the planet
10th National Wine Week – Get Wine Wise
November 22nd – 28th 2021
please contact me with press info
Find about more about the 10th National Wine Week and it aims & objectives