10th National Wine Week arrives in...
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Wine is a dynamic market worth around £5.1 billion and growing at 2.7 YoY*, however the health lobby, tax hikes, changing consumer lifestyles & attitudes, especially amongst Millennials and of course the major social & economic effects of the Covid pandemic have all had an impact.
Although still powering ahead with sparkling, fruit flavoured, lower ABV’s & canned, wine perceptions and consumption has undergone major change, which is why the market continues to need a National Wine Week to help educate and refocus!
*Source The Grocer – Kantar – 2020
November 22nd – 28th 2021
Grocery Gurus are the market-leading, multi award-winning grocery promotional marketers and 2021 will be the 10th year of UK’s National Wine Week which has now evolved from a generic into a sponsored promotional sampling event.
Find out more & secure your brand’s participation here!
Wine remains a key category and has possibly benefited from the ongoing Covid crisis so, with the evolution from generic to sponsored our 9th National Wine Week will further stimulate growth by helping consumers become more wine wise and will be broadly based on our existing multi award-winning, proven promotional format, but in line with the ongoing effects of the Covid pandemic, a changed emphasis; a multi-channel event covering major media, social, on-line and promotional activity & trade support, plus social-sampling & virtual experiential.
Get Wine Wise RoadShow at major Foodie Festivals or London / Regional mainline station, reach 75k + 10k tasting samples
Print, on-line & Radio; 280 pieces – campaign editorial + branded competitions - coverage 61m
Campaign & branded social interactions, target 110k + campaign website, 60k usv’s
Downloadable sponsor branded coupons & sponsor branded PoS + Win a
Week of Wine
Brand/varietal wine recognition registration platform
Hi-impact Branding & equal Share of Voice for all sponsors
Full activation, no call on sponsor resources
Up to 8 exclusive wine categories - Country & Varietal/type
Overall campaign value, approx; £1.2m
Cost of exclusive category sponsorship <1% campaign value
1. Live experiential RoadShow tasting
2. Media - Radio / Print / On-line
3. Social/web
4. Promotional & Trade support
5. Rated Wines
Argentina
Australia
California
Chile
France
Germany
Italy
New Zealand
South Africa
Spain
Other European
Other US
Still
Sparkling
Fruit Infused
Spirit infused
Lo-no alcohol
Canned
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
We live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better category or occasion based grocery experiences bring together synergistic brands within an integrated experiential, & media/social promotional event, creating much greater shopper engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activities!
10th National Wine Week + 4th Get Wine Wise – Wine Education
1st Mixorama –
At-home cocktails
1st Come Diet With Us –
Dietary & Healthy living
3rd BeerathoN –
Ales/Beers/Ciders
5th It's Lunchtime –
Brunch & Lunch
5th Dinner To Dine For -
Big Night In & Meal-treat
26th National BBQ Week –
BBQ & alfresco eating
1st Time 4 Teatime –
Teatime & Early evening meal
5th A Better Breakfast + National Deskfast Day – Breakfast
21st Gastro Alfresco –
Alfresco eating & entertaining
11th National Wine Week + 5th Get Wine Wise – Wine Education
1st Free From Fortnight –
Free-from & Plant-based
1st Veggietopia + Flexitaria -
Vegetarian/Vegan/Flexitarian
2nd Mixorama –
At-home cocktails
All of our campaigns are now fully sustainable with each campaign also contributing to & supporting environmental & social charities to help protect people and the planet
10th National Wine Week – Get Wine Wise
November 22nd – 28th 2021
please contact me with press info
Find about more about the 10th National Wine Week and it aims & objectives
Sponsorship: Sponsorship email
Media: Media info email
Website: www.grocerygurus.co.uk
